Tote Bag

KEITHSIM — Opening Night

KUCHING, MALAYSIA — 27 APRIL 2019 For Immediate Release

A made-to-order brand focused on empowerment and individuality, KEITHSIM Design Studio Sdn. Bhd. introduces a new beacon of fashion in Kuching, Sarawak. Its namesake and founder, Keith Sim, who trained under the tutelage of Perth-renowned artists and designers is set to showcase a new approach to Malaysian fashion with a European twist on its opening night.

Asked about the upcoming collection, Keith says this "All Eyes On You is our third collection under KEITHSIM. This collection is unique due to several factors we have yet to explore in the past. One of which is working with Perth-based graphic designer Zia Dadis, and integrating her design to Malaysian culture and the KEITHSIM brand. Her design played a major role in releasing our first high-quality, affordable cotton shirts and our limited edition hand-made cross-stitch unisex tote bags." On the night of 27 April 2019, KEITHSIM Design Studio Sdn. Bhd. is finally opening its doors to the public in line with this new collection.

Sunday Times and Backstage Magazine are only a few of the many publications that have recognised the genius of Keith Sim. Telstra Perth Fashion Festival, a prestigious fashion community in Australia, had also named Keith Sim as one of the top up-and-coming menswear and evening wear designers back in 2017.

Today, Keith Sim is focused on paying homage to his roots. Fueled by his Malaysian and Chinese heritage, Keith Sim went back to his hometown, Kuching, Sarawak, to pioneer the amalgamation of Borneo-inspired pieces made with international and local materials featured in his previous collections, Fallen From Heaven to Earth and Capsule.

Leaving us with a promise, Keith Sim notes that his goal in opening a boutique is to create a sense of community for the Malaysian people and those who support the brand.

"I want them to know that they are a part of this momentous achievement. Everything that you see in KEITHSIM is inspired by the rich and diverse culture that Borneo has to offer. I want them to understand that KEITHSIM is not just a boutique but an experience — and I can't wait to show the world what Borneo has to offer."

For more details about KEITHSIM, the contact information is down below.


Contact Info
Name: Keith Sim
Organisation: KEITHSIM Design Studio Sdn Bhd
Address: 1/F Sublot 7 Stutong Avenue, Jalan Setia Raja 93350 Kuching, Sarawak
Phone: +60 12 655 2406